Experience

Six roles, one macro strategy.

The path runs in one direction: from building the systems that capture customers, to owning the strategy that grows them.

2025 — PRESENT

Quito, Ecuador

More is More — C-Level Strategic Consultant

Growth, Go-to-Market & Commercial Transformation

C-level advisory to executive teams on revenue growth, market expansion and commercial transformation. Design of go-to-market and growth architectures grounded in market analysis, financial feasibility and AI-enabled commercial systems. Flagship engagement: interim Marketing Manager for Ducati Ecuador, running the full marketing, demand generation, CRM and digital operation with direct reporting to executive leadership.

2024 — 2025

Quito, Ecuador

América Móvil — Claro

Regional Commercial Lead, Ecuador

Management and growth of the corporate B2B business: key-account retention plus new business development. Consultative implementation of connectivity and digital technology solutions. Use of commercial intelligence and analytics to improve productivity, conversion and team performance across long sales cycles and strategic accounts.

2014 — 2024

Quito, Ecuador

10 years

Pronaca — Corporate Marketing

Digital Strategy & CRM Manager · team of 30

End-to-end digital strategy across multiple business units — human food, pet food, value-added products, animal nutrition and health — reporting directly to the Regional VP of Marketing. Led a team of 30 people plus external agencies. Delivered a 40% optimization of the digital investment budget and a 35% increase in retention and satisfaction through CRM, email marketing and loyalty programs, including international campaigns and e-commerce models in the United States.

2013 — 2014

Miami, Florida · USA

SYG-Corp

Commercial Director — Central America & the Caribbean

Opening of new businesses and markets for energy sales across the region. Development of commercial strategy and relationships with clients and strategic partners, operating from a U.S. base into Latin American markets.

2009 — 2011

Quito, Ecuador

Seguros Equinoccial — Project

Associate Consultant / Project Manager

Strategic direction of the e-commerce channel, telesales campaigns with CRM support, and automation of partnerships with self-service channels in the insurance sector.

2005 — 2012

Quito, Ecuador

Grupo MEP — Mirasol, E. Maulme, Proauto

CRM Consultant

Management of teams by objectives under international standards. Design of proposals and implementation processes for CRM, BPM, B2B, B2C, IP telephony and web platforms across automotive dealerships, with cross-selling and up-selling strategies.