Most consultancies hand over a deck. The engagements that matter started when I took the seat — interim marketing leadership, a CRM built and run, an AI listening product shipped. The work is delivered inside the client's operation, with their team, under their numbers.
A company often knows something in its commercial system is broken — marketing that cannot be tied to revenue, a CRM nobody owns, a market it cannot read. What it lacks is not another framework: it is someone who can find the break, build the fix inside the operation, and leave it running.
Interim marketing leadership where it is needed, running the function with the client's team rather than describing it from outside.
CRM, automations, demand generation and analytics built and left in production — not a recommendation for someone else to execute.
An AI listening platform taken from prototype to live deployment, carrying a recommended action rather than a dashboard.
Every engagement leaves a documented result the client can point to: a CRM running, a diagnostic evidenced, a product deployed.
As interim Marketing Manager for Ducati Ecuador: the full marketing, demand generation, CRM and digital operation, with 22 automations built and running in production.
For ASOBANCA: a listening engine tracking 93 terms across social and press, surfacing 5,236 mentions, with a live demo deployed.
Q·RA / Hospital de los Valles — an immersive site, an editorial CMS and an executive committee portal.
Market study, name and a brand website that sells through WhatsApp, for a memory foam topper new to Ecuador. See the case →
For IF-37: 14 concerns documented across 69 findings, each with a timestamp and a proposed fix.
A consultant who has run the function makes different calls than one who has only studied it — because the recommendation has to survive contact with a team, a budget and a deadline. That is the same reason this work is a credible preparation for running a function inside a company: it is the job, done under real constraints, with the result as the closing argument.
Where the commercial system fails, evidenced — not a list of recommendations.
CRM, automations and reporting operating inside your team.
Recommendations that die in a document.