Wladimir Pazmiño
Portfolio›Profile

Profile

Marketing wired into the commercial engine, built across consumer goods, telecom, B2B services and consulting.

Thirty brands, one accountable marketing function.

Corporate digital strategy and CRM for Ecuador's largest food company, then B2B growth in telecom and consulting. Systems engineer, MBA from Universidad Carlos III de Madrid, bilingual.

−40%digital media spend, performance held
+35%retention and satisfaction via CRM
6.5Mmonthly reach, owned channels
150+product launches supported a year

Brands I created

TQMATQ PETS Vive bien, vive saludableNatural Heaven Culinary Centre

Capabilities

Go-to-marketDemand generation CRM & lifecycleB2B development Brand equityAnalytics & ML E-commerceTeam & agencies

Education

  • MBA Universidad Carlos III de Madrid, 2010–2011
  • B.Sc. Systems & Computing Engineering Pontificia Universidad Católica del Ecuador