Your web isn't finished. Your CRM has data. Your brand just changed. Your role is being defined. The pieces exist — the job is assembling them into one growth engine that produces pipeline.
Direct experience building B2B demand for commercial cleaning services in the U.S. — the exact playbook DreamClean is scaling.
Certified, and I built my own MCP to operate GHL with AI: segmentation, non-intrusive automations, fast reporting. You already run on GHL.
I define KPIs, processes, and ownership reporting when they don't exist yet — which is exactly the state of this role.
Experience in Florida (your expansion) and New England/Massachusetts (Google Boston, Kellogg/Northwestern).
"Every channel has a role. No channel is the strategy."
Hypotheses based on what we discussed and public information — validated in week one, not assumed. Each piece connects to the next: nothing works alone.
Finish the site, then make it the front door of the funnel: clear offers for residential and commercial, local SEO structure, and paths to quote that feed the demand engine.
Meta, Google and SEO as one motion. Every lead lands structured in GoHighLevel — segmented by segment and intent, ready to nurture with proof of service.
Structure GHL so every funnel stage is captured: non-intrusive follow-up automations, and clean data that makes KPI reporting automatic — not manual.
Define what a qualified lead looks like and how it's handed off. Marketing feeds sales with context; sales feeds back lead quality. The loop closes.
With the New England engine proven, port the playbook to Florida — including booth and trade-show marketing for brand and pipeline in front of the right buyers.
A fixed cadence: what we did, what it produced, what's next. The owners see the whole system in one view — not six disconnected reports.
"I would not measure success by how much marketing activity we generate. I would measure it by how much qualified pipeline we create and how efficiently it converts into revenue."
This is the funnel I measure, and the method I use to decide what gets measured.
Problem: build B2B demand for a commercial cleaning operation in the U.S. — the same category DreamClean is in.
DecisionEnterprise prospecting → account mapping → decision makers → proof of service → qualified opportunity.
ResultWon operating work on a large-format commercial account — with the operational challenge of scale and Florida climate.
Problem: grow corporate B2B accounts in long, consultative sales cycles.
DecisionFull account lifecycle: key-account retention + new business development, CRM-driven commercial process.
ResultSustained new strategic accounts and steady conversion on multi-stakeholder deals.
Problem: scale digital and CRM across multiple business units with a team of 30.
DecisionCentralized digital strategy, lifecycle programs, analytics-driven budget allocation.
Result−40% optimized digital investment · +35% retention & satisfaction via CRM.
Problem: open new markets and commercial fronts in Central America and the Caribbean.
DecisionCommercial strategy, client and partner relationships, market-entry execution.
ResultNew businesses opened across the region from a Miami base.
The specific assets you asked for — project photos, website/SEO links, GoHighLevel automations — shown as a connected flow, from project to pipeline.
Clear priorities, measurable goals, and coaching — I grow the two people on the team and protect their focus.
One definition of a qualified lead, a clean handoff, and feedback loops on lead quality — not a baton thrown over the wall.
Short briefs, sharp success metrics, and accountability — agencies execute, I own the outcome.
Regular, simple reporting: what we did, what it produced, what's next. Decisions grounded in data, not volume.
Let's talk about the next 90 days — and the pipeline they create. Send me a message and I'll get back to you.